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Friday, February 11, 2011

postheadericon What Netflix could learn from DC sewage treatment

I have two jobs. One of them â€" the full-time job that pays the bills â€" involves directing government affairs for a trade association of internet service providers (ISPs) and telecom companies. The other â€" a volunteer position â€" is my service on the Board of Directors of the District of Columbia Water and Sewer Authority (WASA).

Until last week, I never encountered any intersections between those two very different roles. Then I read Netflix CEO Reed Hastings’ January 26th letter to his shareholders offering his views on who should bear the costs of transporting and delivering his company’s high- volume, bandwidth-hogging Internet video service to its customers. A light bulb went on in my head: There’s a lesson that Hastings and his customers could take from how the Washington area pays for sewage disposal.

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