The Hill News

The White House is looking to engage the electorate through its Tumblr, which it unveiled over Twitter on Monday.

"There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today," the Tumblr greeting says. "But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too. We’d like this Tumblr to be a huge collaborative storytelling effortâ€"a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.”

The White House is looking to fill the Tumblr with photos and blogs from campaign activists, questions or policy-related internet-finds from voters, and photos of 2012 t-shirts and signs captured o! ut in “the wild.”

The White House was aware that not all submissions will be coming from supporters.

“There will be trolls among you: this we know,” the message continued. “We ask only that you remember that we’re people -- fairly nice ones -- and that your mother would want you to be polite.”