The Hill News

The Obama reelection campaign is looking to engage the electorate through its new Tumblr account, which it unveiled over Twitter on Monday.

"There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today," the Tumblr greeting says. "But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too. We’d like this Tumblr to be a huge collaborative storytelling effortâ€"a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.”

The campaign is looking to fill the Tumb! lr with photos and blogs from campaign activists, questions or policy-related Internet finds from voters, as well as photos of 2012 T-shirts and signs captured out in “the wild.”

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