The Hill News

In the mid-1980s, someone at the Coca-Cola Company had the bright idea of changing the formula of the nation's most popular soft drink. In one of the biggest public relations debacles of all time, the company's effort to convince Americans to switch to New Coke fell flat on its face. As it turned out, people liked the taste of Classic Coke just fine.

The lesson here is obvious: You don't mess with success.

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