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Sunday, April 10, 2011

postheadericon Community radio: the local voice

For about a decade, I was fortunate enough to teach broadcasting courses. One of the first lessons I tried to instill to the students was the main focus of a commercial media outlet was not necessarily to create great programming but to turn a profit.

This way of thinking was prevalent in the 1950s and 1960s and many saw the degrading influence commercialism can have on programming of substance.  This is not say there is no need for entertainment. However, if everyone concentrated on fluff entertainment or selling goods and services; what would happen to our society?

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