The Hill News

The Clearwater Paper Corp. in Lewistown, Idaho chose the king cobra to symbolize its workplace safety program. A cobra. One of the deadliest snakes on the planet.

Every day on his way to and from work at Clearwater, John Bergen III drove past a billboard in the company parking lot sporting a picture of a king cobra and the explanation that it represented the company’s behavior-based safety program â€" Changing Our Behavior Reduces Accidents â€" COBRA.

Bergen, a devoted father, a gifted artist and a conscientious worker who urged everyone to observe safety rules, died last summer after inadvertently stepping through a gaping opening in the floor of the Clearwater Paper mill.

Behavior-based workplace safety programs like COBRA are attempts by corporations to shirk responsibility to eliminate hazards by blaming workers instead. When workers die, behavior-based programs disrespect the deceased by blaming them for their own deaths. These! safety programs say to Bergen’s young son, “Your daddy’s dead because he wasn’t careful enough.” 

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