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Wednesday, May 9, 2012

postheadericon Study finds 69 percent of US embassies use Twitter

The majority of U.S. embassies now use Twitter, a sign of the aggressive push by the State Department to bring diplomacy into the social media age.

According to a new analysis from the Sunlight Foundation, 121 U.S. embassies have Twitter accounts and 54 do not. The study, conducted through March 2012, was released about year after the State Department began a concerted effort to shift digital resources into social media. The State Department abandoned static webs! ites in favor of platforms such as Facebook and Twitter last year and began sending packets of approved communication overseas composed of suggested photos, tweets, posts and discussion points.

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