The Hill News

After a week where the one-year anniversary of the killing of Osama bin Laden effectively dominated the political news arena, Republicans are looking to shift the message back to a critical examination of President Obama's economic record.

The Republican National Committee and Romney campaign are launching a new messaging effort centered around the theme of "hype and blame," a play on the Obama campaign's 2008 "hope and change" slogans.

Republicans will sell bumper stickers emblazoned with the faux slogan, and accompany that with a digital, radio, and television advertising push. The effort will focus on Virginia and Ohio, the two crucial swing states the president will hold campaign events in on Saturday.

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