The Hill News

College strategic communication classes are filled with real-life examples designed to teach students the right and wrong way to handle a crisis. It’s hard to imagine a better textbook example of how not to respond to a crisis than Rep. Anthony Weiner’s (D-N.Y.) botched handling of the media in the aftermath of leaked inappropriate photos that he sent to women he met in cyberspace.

The first rule of crisis communication, of course, is: Don’t do things that create one. It defies logic that someone reportedly as bright as Rep. Weiner could so stupidly think that he could send scantily clothed (and unclothed) photos of himself to women with whom he had no personal relationship and get away with it in today’s politically-charged, 24-hour, scandal-driven, media market.

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