The Hill News

Each presidential campaign brings with it political strategists and demographers saying Latino’s influence is growing and neither party has a lock on the fastest growing segment of the electorate, yet the truth is Republicans have a huge deficiency of trust.  In spite of this reality, the Republicans have not developed a serious political plan targeting Hispanics.
 
The GOP establishment has done little to begin communicating with Latino voters, the segment of the electorate I believe could decide the outcome of the presidential contest.  It is important to note that groups such as American Crossroads have engaged in Spanish-language advertising, the Hispanic Leadership Network is conducting grassroots activities and the Republican State Leadership Committee has pledged to recruit 100 Hispanic candidates for state legislative races.  While these outside efforts are significant, it does not translate to a commitment on the part of the national party startin! g with its presidential candidates.

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