The Hill News

The Service Employees International Union (SEIU) is gunning for the woman vote in Nevada.

After releasing a television ad last week attacking Republican Senate candidate Sharron Angle and aimed at female voters, SEIU is finishing up a direct mail campaign in support of Rep. Dina Titus (D-Nev.).

Some of the mail pieces, obtained by The Hill, criticize Titus's GOP opponent, Joe Heck, for his vote in the Nevada state senate against requiring insurance companies to cover the vaccine for the human papillomavirus, a precursor to cervical cancer.

“Dina Titus is passionate about saving lives ... But Joe Heck voted to deny women life-saving treatment," reads the mailer.

The campaign included seven different mail pieces, starting September 26 with the last coming on October 29. Aimed at "persuadable" voters, according to a union official, the direct mail program in Titus's district cost SEIU $175,000.